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Case Study: Canadian International Auto Show 2015

AutoShow Life is in Motion logo with dynamic car roof design above text, presented by Toronto Star and Wheels.ca in Toronto.

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Working with Wheels.ca, Canada’s Automotive Lifestyle Destination & Toronto Star for the Canadian International Auto Show, a 10 day event with attendance of over 300,000 has been quite an experience for our company, from the time we got the call to the intensive planning phase with their corporate team, it has been a pleasure to work with them & an awesome way to kick off 2015.

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We custom wrapped the entire booth in vinyls, designed custom props, customized the entire touchscreen software to host their #YourLifestylePhotoContest, Allowed Guests to Choose 7 different printed photo options, integrated social media (Facebook, Twitter, Email) to create online buzz & assist with post-event marketing, customize the vinyl backdrop with logo’s & provided professional attendants to assist guests with the booth & contest rules. With the collaboration of Wheels.ca’s fantastic team, we created the perfect set of custom graphics & tailored the entire booth to live up to the standards of an international event like this.

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Check out this cool short video showcasing our photo booth in action at The Canadian International Auto Show by Driving Television host’s Zach Spencer & Alexandra Straub.

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Reviewed for accuracy. This article is published under PhotoboothTO’s Editorial Policy — researched, fact-checked, and kept current by our team since 2013.

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About The Author
Gaetano Isidori — Chief Event Officer & Founder of PhotoboothTO

Gaetano Isidori

Chief Event Officer & Founder, PhotoboothTO

Gaetano founded PhotoboothTO in 2012 and has personally produced over 5,000 events across the GTA — from intimate weddings in Muskoka to large-scale brand activations for Samsung, Bell, Desjardins, and TIFF. He writes about event production, photo booth trends, and the technology shaping the next generation of guest experiences.

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