Desjardins × AFC Toronto: Game-Day Fan Activations
As a long-term partner for AFC Toronto home games, Desjardins needed fan experiences that stand out in a busy stadium — so we built roaming photography and collectible trading card moments for peak game-day flow.
Overview
Desjardins partnered with PhotoboothTO as a long-term activation partner for AFC Toronto home games, delivering interactive fan experiences designed to drive engagement, brand visibility and memorability within a high-energy professional soccer environment.
By the Numbers
- Zero operational downtime across multi-game execution
- Engagement throughout peak entry and concourse traffic
- Consistency within a professional sports environment
The Challenge
Desjardins needed a game-day activation that stood out in a busy stadium and engaged fans of all ages during peak traffic.
Key considerations included:
- High visibility in a fast-paced environment
- Quick, intuitive guest interaction
- Broad appeal for families and fans of all ages
- Strong engagement during peak game-day flow
The Solution
PhotoboothTO delivered interactive photo booth activations across multiple AFC Toronto events to create engaging, shareable fan moments. We paired roaming event photography for spontaneous engagement with our trading card photo booth — turning fans into collectible, player-style cards under a cohesive Desjardins brand.
Execution highlights
- Roaming photography for spontaneous engagement
- Trading card and photo booth experiences
- Deployed across multiple game days
- Cohesive Desjardins brand integration
The Results
Marketing outcomes
High-volume fan engagement across multiple home games delivered branded, interactive experiences in a live stadium. The activation functioned as both experience and branded content, maintaining a consistent brand presence during peak traffic.
ROI & media value
Branded moments were created without additional content production, organic reach extended beyond the stadium, and the activation supported repeated game-day executions.
Every card doubled as a keepsake and a branded impression — for example, an AFC Toronto player card for “Peyton — Left Wing #21.” It’s a format that works just as well for corporate sponsorships and large-scale brand activations.
Sponsoring a game day or fan event? Book a free discovery call, or explore the trading card photo booth.