Shoppers Drug Mart: GlamBOT Content at National Retail Scale

Canada’s leading retail pharmacy needed a premium, social-first experience that scales across beauty events — answered with the GlamBOT, a cinematic, slow-motion capture built for high-impact sharing.

Overview

Shoppers Drug Mart is Canada's leading retail pharmacy and health-care retailer, with a strong national presence and more than 1,300 locations across the country. The brand continues to explore innovative ways to engage customers beyond traditional retail — and beauty events are a natural stage for that.

By the Numbers

The Challenge

Shoppers Drug Mart required a premium, social-first activation that could scale across multiple beauty events while delivering consistent brand presentation, engagement and shareable content.

Key considerations included:

• Premium, beauty-forward presentation
• Social-first, highly shareable content
• Consistency across multiple activations
• Seamless integration with partner brands

The Solution

We deployed GlamBOT activations across multiple Shoppers Drug Mart beauty events, producing cinematic, slow-motion content designed for high-impact social sharing and consistent brand execution at scale. The same premium format that shines on red carpets — like our Canadian Screen Awards GlamBOT — translated seamlessly into a retail beauty environment.

Execution highlights

• Cinematic GlamBOT captures
• Deployed across multiple events
• Supported both standalone and partner-brand activations

The Results

Marketing outcomes

Social-first content was captured with strong shareability, functioning as a live experience and content engine while maintaining consistent brand execution across every event.

Content value

Cinematic, slow-motion content was captured live, producing brand-aligned visuals designed for ongoing use and reusable assets that support digital and social campaigns.

ROI & media value

Live content production replaced traditional video shoots, organic reach extended beyond event footprints, and a scalable activation delivered consistent output across multiple event days.

Designed to scale across national retail and beauty campaigns, the GlamBOT is trusted by national brands for high-traffic brand activations. Curious how it works and what it costs? See our complete GlamBOT guide.