Trojan at Pride: A Bold, Inclusive Stage-Style Booth

To cut through the crowd and noise of Pride while staying welcoming, Trojan needed real presence — a stage-style booth across Toronto and Montreal Pride that made guests the focal point and generated branded content at scale.

Overview

Trojan is a leading sexual-wellness brand known for bold, playful activations that drive confidence, inclusivity and cultural relevance — making Pride a natural fit for a high-energy, share-forward experience.

By the Numbers

The Challenge

Trojan needed to stand out at Pride with a bold, inclusive activation that could cut through heavy crowd noise while remaining welcoming and brand-aligned.

Key considerations included:

• High visibility in a crowded Pride environment
• An inclusive and welcoming experience
• A clear but natural brand presence

The Solution

We delivered a stage-style photo booth across Toronto and Montreal Pride, transforming guests into the focal point of the experience while generating branded content at scale. The format captured high-energy moments with branded visuals across both Pride weekends.

Execution highlights

• Stage-style photo booth designed for live interaction
• Activated across Toronto and Montreal Pride weekends
• High-energy moments captured with branded visuals

The Results

Marketing outcomes

High-volume guest engagement during peak traffic produced branded content with strong social shareability. The activation doubled as a live experience and a content engine.

Content value

Social-ready branded content was captured live, with organic sharing driven by participants and assets designed for post-event amplification.

ROI & media value

Each capture generated multiple branded impressions, organic reach extended beyond the event footprint, and a scalable format produced branded content without paid production.

Under the on-brand campaign hashtag #ThisIsHowWeDoIt, the booth proved ideal for Pride, festivals, retail launches, conferences and large-scale brand activations.