Peroni at the JUNOS: A Private Photo Booth for Awards Weekend

Vibrant Marketing booked a private standing photo booth with instant prints for Peroni's activation at the JUNOS weekend at TD Coliseum in Hamilton.

Overview

The JUNOS came to TD Coliseum, 101 York Boulevard in Hamilton, and Peroni wanted a photo moment that matched an awards weekend crowd. Vibrant Marketing booked PhotoboothTO for the weekend: an early setup on March 28, then the booth live on the concourse on March 29 from 2 PM to 8:30 PM.

The brief was simple and premium: an enclosed booth, classic full colour photos, instant prints and no props.

At a glance

• Agency: Vibrant Marketing
• Brand: Peroni
• Venue: TD Coliseum, Hamilton
• Dates: Setup March 28, live March 29, 2026
• Format: Private standing booth with instant prints and instant sharing

By the Numbers

The Challenge

Awards weekend guests expect polish. The booth needed to feel premium, with no props and no clutter, while keeping a concourse line moving.

The concourse location and a setup window the day before meant everything had to be in place before the doors opened.

Key considerations included:

• A premium, enclosed experience that fits an awards crowd
• No props, keep it classy
• Instant prints plus instant digital sharing
• Setup on the concourse the day before

The Solution

We ran a private standing booth, an enclosed setup that gives guests a moment away from the crowd. Every session produced full colour photos and an instant print, and guests could share their photos digitally on the spot.

We set up a day early, so the booth was ready on the concourse well before the afternoon crowd.

Execution highlights

• Enclosed private standing booth
• Full colour photos and instant prints
• Instant digital sharing
• No props, for a clean premium look
• Concourse placement at TD Coliseum

The Results

The event gallery holds 304 photos and 101 photo strips from the day, each one a Peroni moment guests carried out of the arena.

For a premium beverage brand, an enclosed booth keeps the experience feeling exclusive, which is why it pairs so well with our brand activations.

At an awards weekend, less is more. A private booth with classic photos and instant prints gave Peroni a premium moment without competing with the show.

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